The Corporate and Marketing Communication Department of Electrolux Home Products is responsible for the AEG, Electrolux and Zanussi brands. Online marketing is becoming ever more important in our total marketing communication effort. Because we handle international brands, our aim is to create a strong and consistent brand image and adapt European brand building campaigns accordingly. We need to maintain a consistent brand image throughout our local activities, including all offline and online communication by AEG. Our international brand websites are scheduled to be redesigned in 2010/2011. The mini-website http://www.kokenmetaeg.nl/ is a Dutch initiative, developed by Tritac. We noticed straightaway that Tritac is able to quickly and flexibly adapt to new situations. Our aim was to use this website to strengthen the image of AEG as a producer of kitchen appliances and to boost offline and online traffic to the Home Center of the Brands and the cooking studio. Tritac responded quickly and professionally to our wishes. My colleague and I were delighted with their flexible attitude. Everything was implemented at the blink of an eye! What’s more, Tritac helped us understand what was going on ‘behind’ the websites. Personally I have little hands-on experience of computers and websites, so this was ideal. It’s essential that you grasp the essence of web communication and structures. This makes it so much easier to produce briefings and feedback. Tritac absolutely excels in ‘intelligent efficiency’, by which I mean that they always come up with a well thought-out and structured approach. By asking the right questions they quickly hit upon the essence of a commission and ensure effective implementation. Not only is it pleasant to work with people like that, it also highly cost-efficient. The results meet your expectations and always look great! Performance is monitored and a new concept is ready for use in just a few weeks’ time. This kind of service is really invaluable.