La Ligna - website, webshop and shop locator
La Ligna was looking to create a successful e-commerce platform in addition to its 42 existing boutiques. We developed an extensive La Ligna webshop entirely in La Ligna’s own house style, including a new e-commerce environment and the corresponding operating system. The webshop is linked to the cash register and ACA and Navision ERP software.

A comprehensive shop locator was integrated into the website to allow customers to easily find the nearest shop where they can collect their orders.

View the website here: www.laligna.nl

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Paul Smid, General Manager of La Ligna
As the General Manager of La Ligna I run 42 shops, including the head office in Leek with its own distribution centre. La Ligna has shops located throughout the Netherlands. To heighten the professional image of La Ligna as a brand, we wanted a webshop that would convincingly present the La Ligna brand while lowering the threshold for new and existing customers. We had previously engaged other e-commerce agencies, but the work they delivered was not to our satisfaction. A business contact recommended Tritac to us and we immediately set an appointment. We were pleasantly surprised by their professional attitude. They don’t make promises, but show you what’s possible, clearly and in layman’s terms. We really appreciate their approach. Tritac immediately understood that we wanted the webshop to distinguish itself through simplicity and accessibility. They also arranged seamless integration with designs supplied by our advertising agency and – not unimportant – expenses were always communicated clearly. Since launching a webshop is never the last step in the process, we engaged Tritac for our next e-commerce venture as well. This involved optimising our position on the market and recognition for our brand, both among our existing customer base and our new audience: online shoppers. Once again, Tritac provided great practical advice – based on a lean & mean ideology mirroring our own. This makes it an excellent partnership for both parties, as this type of successful interaction really makes a difference. And the market has begun to notice that, too: we get a lot of compliments on our webshop. We give Tritac high marks!
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