Lipton – Promotional webshop and website for tea
Lipton aims to increase the market share of its tea products. The company’s marketing advisor led them to Tritac. In addition to a ‘viral’, a tea test and informative pages about tea Tritac developed a webshop for tea. The result, designed entirely in Lipton’s house style, went live under the title mijntheeistop.nl.


mijntheeistop   mijntheeistop   mijntheeistop
Martijn Punt, Marketing Advisor
I regularly receive commissions from companies to set up and/or carry out marketing projects, at the strategic or the executive level. S&H brought me into contact with Tritac, a company that excels in creating links to fulfilment. Owner Jorrit Steinz made an intelligent impression on me when I first spoke to him and the expertise he demonstrated made me feel quite confident about Tritac’s abilities. Our aim for Lipton was to find a new way to boost our market presence. The primary goal was to expand the number of Lipton tea outlets, and by doing so increase customer numbers. Tritac thought along with us every step of the way, from the inventory phase to the actual implementation, including the functional and graphic design. We collaborated intensively to achieve the best possible result. Throughout the process Tritac understood exactly what I wanted and I could always count on their reliable operational support. In the completion phase too, they incorporated and responded to our feedback immediately. Tritac distinguishes itself in different ways, such as its small-scale team, which makes it easy for them to respond flexibly. Their extensive expertise helps us generate more transactions.
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