Mailstudio Newsletter software

It is many times more effective and less expensive to generate turnover from existing customers than to find new business. If you have a well-developed customer base, effective mailings can generate considerable sales. We offer an extensive newsletter system and supporting services to help you get the most out of your customer base.

Mailstudio features a series of powerful, user-friendly functionalities to help you generate the highest possible returns from your customer base. Mailstudio is an all-in-one hosted solution, which will therefore not require you to install any software or manage any servers. You will be able to manage everything via your own web browser and call in support from our team whenever necessary.

Create and edit your mailings online

The integrated editor function makes it easy to create newsletters and edit them if necessary. We provide customised email templates that work in all standard email clients and can be used to create mailings independently, wherever and whenever you wish.

Online preview of all mailings in all email clients

Every email client is different and will display mailings differently. To save you a lot of work, you will be able to view your own mailing as a preview in Mailstudio and validate it for frequently used email clients such as Outlook (all versions), Gmail, Hotmail and more.

Triggers for automatic customer follow-up

Triggers are tools that let you communicate even more effectively and personally with your customers. You can have a wide range of personalised mails sent automatically via triggers. You could send your customers an email on their birthdays, or a preset number of days after they have received an order or immediately after registration of their newsletter subscription. You can also send specific emails to segments of your customer base that have clicked on a specific link in a generic mailing. Suppose you send a generic mailing featuring various cars from the make you represent. You can then send a follow-up email about Model X one week later to those customers who clicked on a link to Model X in the generic mailing.

Best performance through A/B testing

To achieve an optimal conversion rate in response to a mailing, a number of A/B tests can be executed on small segments of your mailing list. Subsequently the most effective mailing can be sent to the remaining recipients on your mailing list automatically.

Complete insight into customer behaviour

All customer activities are recorded in a log. Mailstudio lets you see exactly who opens your email, who classifies your emails as spam and much more. You will also be able to trace clicks on specific products or services in your mailing, directly informing your sales team what sparks the interest of your customers. This will help the team approach prospective customers in a targeted manner with the aim of closing a sale.

Analytics provide direct insight into performance

The results of your mailings are displayed immediately in your Analytics package. You will be able to see clearly which product sales were initiated directly in response to your mailing. This will enable you to optimise your mailings, as the analytics show the direct relationship between the mailing effort and the sales results.

High delivery reliability

Our system ensures that mailings are delivered reliably and a built-in spam checker will warn you if your mail is at an increased risk of being marked as spam on account of specific words and other characteristics. You will then be able to easily edit your mailing according to the suggestions provided to prevent it from being blocked by Internet providers. Additionally, the mail servers we use to send your mailings have a good reputation with various Internet providers, which will in turn ensure improved delivery reliability.

Clean customer file due to automatic bounce handling

Mailstudio automatically filters all hard and soft bounces from non-valid or obsolete email addresses in your mailing list to ensure future mails are delivered more reliably.

Feedback generated through surveys

The system’s drag-and-drop editor allows you to create customised surveys and feedback forms that can be linked to email campaigns or automatic responders. Results can be viewed immediately in Mailstudio in real time.

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