After your website or webshop has been launched, you will want to make the best possible use of all the marketing tools available to draw the right visitors and buyers to your site. Although we may not know everything there is to know about offline marketing (such as television campaigns and print), we are thoroughly at home in the world of internet marketing.
Search Engine Optimisation (SEO)
A higher natural position in Google can be attained through search engine optimisation. Excellent results can be achieved with the right combination of technology, search term selection, consistent link building and carefully chosen texts and titles.
SEA / Google Adwords
Search Engine Advertising (SEA) is an umbrella term for the paid display of advertisements in search engines, prompted by specifically chosen search terms. The most prominent SEA in the Netherlands is Google AdWords, but Yahoo and Bing can deliver good returns as well. If set up and managed in the right way, SEAs can deliver profitable returns and business straightaway.
Affiliate marketing is an effective way to promote you webshop, with the costs being based entirely on actual sales. Websites with a lot of visitors place a banner or a link to your webshop and receive a percentage of the income actually generated.
Many people wish to objectively compare products and providers before buying something. Comparison sites meet this need and are consulted frequently in the Netherlands, making them an excellent source of visitors with a relevant purchasing intention.
Twitter, Facebook and Hyves are the most popular social networking sites in the Netherlands. We provide our websites and webshops with integrated links to various social media. Other options include integrating twitter feeds into your website or the ability to promote or sell your products directly through Facebook.
It is many times more effective and less expensive to generate turnover from existing customers than to find new business. If you have a well-developed customer base, effective mailings can generate considerable sales. We offer an extensive newsletter system and supporting services to help you get the most out of your customer base.