Nowadays, everything is done online and it should come as no surprise to anyone that an enormous number of purchases are made via the Internet. Dutch consumers made more than 53 million purchases over the internet in the first half year. These purchases had a total turnover of no less than 6.58 billion euros. The online market is responsible for 18% of all spending in the Netherlands.
In the first half year of 2014, a growth in online spending of almost 6% was achieved. This is in relation to the first half year of 2013. The most striking is the growth of products purchased online, namely 17%. However, online spending on services has decreased by 3%. This is caused by a decline in online spending on new insurance policies.
Total online spending is expected to reach 13.5 billion euros in 2014. This represents a growth of 6% compared to 2013. The expected growth in purchases is estimated to be higher, namely 8%. Due to this expected growth, the total number of online purchases in 2014 will be 110 million euros.
In the first quarter, online purchases amounted to 26.8 million euros and in the second quarter this is almost the same, namely 26.7 million euros.
For an infographic with all figures for the second quarter of 2014 click here.
Source: Home shopping