In this era of omnichannel e-commerce, online stores face interesting challenges. Due to an increased demand from customers for online shopping, evidenced by growing online marketplaces and D2C (Direct To Consumer) shops, the demand for Product Information Management-systems has been growing.
The e-commerce market is evolving at a huge pace. The way customers connect, share, and engage with brands in order to make purchasing decisions is a constantly changing field. As such, an optimized and streamlined customer experience is essential. To achieve an excellent customer experience, you want to have the richest possible data.
What is a PIM?
Let's start with the definition: a PIM (Product Information Management) is an online tool (or software package) that allows you to manage, enrich and link product information to other systems within your organization, or outside of it.
A PIM is the central system where all product information can be found. This information can be:
- Imported from other systems, such as an ERP-package or from files that are provided directly by your manufacturers;
- Enriched within the PIM, for example with additional language texts, versions, tags, marketing information and/or visuals;
- Exported to, for example, your webshop, an app, online marketplaces, technical datasheets or desktop publishing software, allowing you to create rich brochures.
Do you need a PIM?
Organizations often decide to set up a PIM at the moment they:
- Start with the development of a new webshop or app;
- Want to supply product data to a partner;
- Want to develop an omni-channel e-commerce strategy.
Simple: following the above cases, they discover that the basis has to be put in order first. In many cases we’ve seen, a PIM replaced a whole series of Excel sheets within an organization, or a tangle of tools used for product information which were not linked to each other and where each tool only contained a part of the picture. It should be clear that such a fragmentation of data does not allow you to get the most out of your product information.
By utilizing a PIM, you consolidate this information, making it easier to query and creating greater flexibility for the future. Imagine you need to replace another system in your company. It will be a lot easier with a PIM, as the PIM will contain all of your product information which can be easily connected to a new system. Thereby supplying the full set of data as required.
How does PIM increase profits?
Having increased control over your product information allows your organization to prevent it going out-of-date, negatively impacting sales or the overall customer experience. For example, if the materials used in the production of a product change mid-stream, PIM can ensure that all data sheets, websites, CRM-systems, publicists, and so on all receive accurate information about what is being sold. By preventing misinformation from propagating, the sales cycle is supported and customers have a positive experience. PIM also minimizes delays on downstream processes when production conditions change, thus accelerating time to market in spite of unpredictability.
The best PIM-system is a PIM-system that grows along with your company. Katana PIM is such a system: powerful, scalable and lets you manage all your products quickly and safely. It is an extensive system that contains many functionalities but is also eminently usable. It is one of our priorities to ensure the user-friendliness of the Katana PIM platform on all devices.
With this platform you also ensure fast integration with existing ERP- and WMS systems. You can even connect with marketplace software or integrate with e-commerce platforms, such as Magento or our own e-commerce platform Katana Commerce e-commerce.
The Katana PIM system also allows for the creation of workflows. Your employees only have to focus on specific tasks of defining or enrichting product information, allowing you to maximize the expertise of your employees. This makes it much easier to enrich your products efficiently within your organization. Because every employee works with his own automated work queue, this allows them to focus and become more productive.
Katana PIM contains many other smart technologies such as Elasticsearch, allowing you to quickly search through large product catalogues. Smart filters and bulk options give you the tools to quickly search and edit multiple products. With the help of specification groups you easily get a synopsis of the mandatory fields for each product (group).
Katana PIM is created in-house by Tritac. Therefore, the system is always up-to-date, and our customer service is easy to contact and always willing to assist.
Let’s get in touch
Would you like to know more about Katana PIM? Are you in need of a reliable and effective PIM system? Would you like to access all of your product information in one central system? And do you, like us, attach great importance to a strong cooperative relation with your IT suppliers?
Then we would like to get in touch with you! For over 15 years, we have been entering into strong partnerships with a wide range of customers like Galoha, Vepa Bins and BAM Wonen. Will you be the next satisfied Katana PIM customer? We sure hope so!