The possibilities for B2B companies were initially limited to focusing on a certain target group, but nowadays much more is possible with E-commerce. Our platform Katana Commerce is constantly improving to meet these new challenges.
By using a direct to consumer strategy, the margin on your products can increase significantly. This increase is possible because all intermediaries are removed, such as: third parties, wholesalers or other intermediaries. This allows you, the manufacturer, to deliver directly to your customers. The extra margin this provides is not even the biggest advantage of a direct to consumer strategy, because all intermediaries have been removed. This allows for direct communication with the consumer, which in turn benefits your brand.
Digitization by former B2B-only producers has accelerated the development of these direct to consumer strategies. These companies formerly used their sites only for branding, but they are now also using them for online sales. Wholesale and retail are generally already served digitally, so the final step to the end consumer is a logical one.
Selling directly to your consumer’s means you have to know what your customers expect. Traditionally, manufacturers sell their products to wholesalers and retailers, so the available customer information is product-oriented. How the product is sold to the end consumer has not been important to the producer until now. It was the retailer's job to sell the product. But times are changing and we see more customers expressing different needs, which is why it’s important for the manufacturer to respond to these emerging needs.
By using a PIM system and a direct to consumer strategy, the data, such as how often the customer buys something and which product combinations are popular, are easy to find. Because your product data is in order, you can more easily communicate with the customer and thus make sure your customer is satisfied with your service (Did you know that 75 to 80% of customers get frustrated when the website is not specifically tailored to their needs?) So use your data well!
Your future B2C online store will be built on the e-commerce platform Katana Commerce. Katana Commerce is built to be flexible and scalable and makes sure that all your (and your target audience’s) needs are met. For years we’ve put everything we’ve got into this platform and we’ve created the ultimate e-commerce package.
Although the idea of a direct to consumer strategy generally involves the sale of products that are delivered directly to the end consumer, it can be useful to sell on popular online marketplaces such as Bol.com and Amzon.com. This can help you to sell more products and build brand awareness.
We will gladly help you with this. ChannelEngine will be able to easily link your webshop to these online marketplaces.
For over 15 years we’ve been integrating a wide variety of systems to our e-commerce software, from ERP systems, WMS systems, Payment Service Providers, check-out software, to accountancy software. Some of the products we have a lot of experience with are Navision, SAP, Unit4 and Exact.
A list of the possibilities:
There are many benefits to managing your products from one centralized point. Katana has an extensive PIM environment that can be completely integrated. Already have a PIM system that you like? No problem, we can easily integrate that with Katana Commerce.
Katana Commerce can be completely integrated with your ERP or your financial package so all information is updated and exchanged automatically. We have a lot of experience integrating ERPs from companies like Navision, SAP, Unit4 and Exact. Do you use a different ERP? No problem, we can integrate any custom system.
Katana Commerce has multiple WMS connections available. A WMS (Warehouse Management System) is most often part of your ERP package. Some of our clients work with external logistic services (like 3PL) in which case we integrate the logistics funnel with their WMS. In any case, we can connect any WMS or 3PL supplier.
You can even manage your customer and supplier data in Katana Commerce without a separate CRM system. Want to continue using your existing CRM? We can connect that to Katana Commerce.
Fast, secure and reliable hosting are some of the main ingredients of your online success. Your online store should perform fast and stable at all times.
Reliable hosting is part of our service. And our support team is at your service 24/7 to make sure your online store is functioning properly.
Technology is developing at breakneck speed, especially in the e-commerce landscape. This influences how customers get in touch with brands. We’re always working on the cutting-edge and we’re always looking to innovate. It’s how we create new opportunities for your online store.
Continuous development of your environment is done safely by use of a DTAP (Development, Testing, Acceptance and Production) street. This allows us to efficiently and in a controlled manner bring out new releases and implement patches.
And we use the Scrum method of managing our projects. Scrum is an agile framework and is used to develop software effectively and flexibly within teams.
Tritac has a dedicated team that works on high-quality and reliable one-stop solutions for our clients. We see ourselves as real techies and we love solving complex problems. Our knowledge and years of experience help us understand the e-commerce world like no other. And allow us to be your partner throughout the process: from idea to strategy, development and continuing success.
A lot of beautiful and successful partnerships started in our office over a good cup of coffee. We like to take the time to get to know each other. Feel free to get in touch and drop by some time.