Get more out of your brand with direct to consumer

Get more out of your brand with direct to consumer

Direct to consumer (D2C)

We’re seeing the business landscape change at a rapid pace

The possibilities for B2B companies were initially limited to focusing on a certain target group, but nowadays much more is possible with E-commerce. Our platform Katana Commerce is constantly improving to meet these new challenges.

By using a direct to consumer strategy, the margin on your products can increase significantly. This increase is possible because all intermediaries are removed, such as: third parties, wholesalers or other intermediaries. This allows you, the manufacturer, to deliver directly to your customers. The extra margin this provides is not even the biggest advantage of a direct to consumer strategy, because all intermediaries have been removed. This allows for direct communication with the consumer, which in turn benefits your brand.


Digitization by former B2B-only producers has accelerated the development of these direct to consumer strategies. These companies formerly used their sites only for branding, but they are now also using them for online sales. Wholesale and retail are generally already served digitally, so the final step to the end consumer is a logical one.


Selling directly to your consumer’s means you have to know what your customers expect. Traditionally, manufacturers sell their products to wholesalers and retailers, so the available customer information is product-oriented. How the product is sold to the end consumer has not been important to the producer until now.  It was the retailer's job to sell the product. But times are changing and we see more customers expressing different needs, which is why it’s important for the manufacturer to respond to these emerging needs.

By using a PIM system and a direct to consumer strategy, the data, such as how often the customer buys something and which product combinations are popular, are easy to find. Because your product data is in order, you can more easily communicate with the customer and this make sure your customer is satisfied with your service (Did you know that 75 to 80% of customers get frustrated when the website is not specifically tailored to their needs?). So use your data well!

Flexible system

Your future B2C online store will be built on the e-commerce platform Katana Commerce. Katana Commerce is built to be flexible and scalable and makes sure that all your (and your target audience’s) needs are met. For years we’ve put everything we’ve got into this platform and we’ve created the ultimate e-commerce package.


Although the idea of a direct to consumer strategy generally involves the sale of products that are delivered directly to the end consumer, it can be useful to sell on popular online marketplaces such as and This can help you to sell more products and build brand awareness.
We will gladly help you with this. ChannelEngine will be able to easily link your webshop to these online marketplaces.

  • Digital
  • Dates
  • Flexible system
  • Distribution
Our platform Katana Commerce is constantly improving to meet these new challenges.

Our platform Katana Commerce is constantly improving to meet these new challenges.

Integrate with any system

For over 15 years we’ve been integrating a wide variety of systems to our e-commerce software, from ERP systems, WMS systems, Payment Service Providers, check-out software, to accountancy software. Some of the products we have a lot of experience with are Navision, SAP, Unit4 and Exact.

A list of the possibilities:

PIM — Product Information Management

There are many benefits to managing your products from one centralized point. Katana has an extensive PIM environment that can be completely integrated. Already have a PIM system that you like? No problem, we can easily integrate that with Katana Commerce.

ERP integration

Katana Commerce can be completely integrated with your ERP or your financial package so all information is updated and exchanged automatically. We have a lot of experience integrating ERPs from companies like Navision, SAP, Unit4 and Exact. Do you use a different ERP? No problem, we can integrate any custom system.

WMS integration

Katana Commerce has multiple WMS connections available. A WMS (Warehouse Management System) is most often part of your ERP package. Some of our clients work with external logistic services (like 3PL) in which case we integrate the logistics funnel with their WMS. In any case, we can connect any WMS or 3PL supplier.


You can even manage your customer and supplier data in Katana Commerce without a separate CRM system. Want to continue using your existing CRM? We can connect that to Katana Commerce.

Passionate about hosting and support

Passionate about hosting and support

Fast, secure and reliable hosting are some of the main ingredients of your online success. Your online store should perform fast and stable at all times.

Reliable hosting is part of our service. And our support team is at your service 24/7 to make sure your online store is functioning properly.

Innovating e-commerce

Innovating e-commerce

Technology is developing at breakneck speed, especially in the e-commerce landscape. This influences how customers get in touch with brands. We’re always working on the cutting-edge and we’re always looking to innovate. It’s how we create new opportunities for your online store.

Continuous development of your environment is done safely by use of a DTAP (Development, Testing, Acceptance and Production) street. This allows us to efficiently and in a controlled manner bring out new releases and implement patches.

And we use the Scrum method of managing our projects. Scrum is an agile framework and is used to develop software effectively and flexibly within teams.

A dedicated team is ready for you in Leiden

A dedicated team is ready for you in Leiden

Working with Tritac

Tritac has a dedicated team that works on high-quality and reliable one-stop solutions for our clients. We see ourselves as real techies and we love solving complex problems. Our knowledge and years of experience help us understand the e-commerce world like no other. And allow us to be your partner throughout the process: from idea to strategy, development and continuing success.

Some of the D2C stores we've built

Let's have coffee

A lot of beautiful and successful partnerships started in our office over a good cup of coffee. We like to take the time to get to know each other. Feel free to get in touch and drop by some time.

Our 90 day step-by-step plan

Your Katana e-commerce solution can become a reality in ninety days!

Tritac - Customer needs

Customer needs

It always starts with a need for change, a new adventure, a desired improvement or a new path to online success.

Tritac - Orientation


You look for a suitable party with the best e-commerce solution and you enter into discussions with multiple companies to get a good picture.

Tritac - Exploration


Of course you came to us! We listen carefully to your mission and vision. Together we discuss your wishes and requirements.

Tritac - Definition document

Definition document

If we decide to work together, we prepare an extensive definition document. This usually includes a technical, functional and graphic design.

Tritac - Quotation


With the definition document you can go in any direction if desired ... but of course we prefer to realize your e-commerce platform and make an offer for this.

Tritac - Setup & configuration

Setup & configuration

Once approved, the project is planned and we first start with the setup & configuration of your new Katana platform.

Tritac - Delivery & explanation

Delivery & explanation

If the testing phase is successful, we will provide training for your internal organization to get to know the Katana platform.

Tritac - Implementation


During implementation, developers & designers work together to ensure that programming work and the implementation of the design run as smoothly as possible.

Tritac - Test phase

Test phase

The test phase includes both the internal tests on our side and the test and acceptance on your side. The feedback and fine-tuning is processed accordingly.

Tritac - Launch


When the test phase and delivery have been completed, nothing will stand in the way of a live go. Off to the stars ... and beyond!